Brand Owners · Product Development

From concept to market-ready formula

Science-based formulation services for brand owners building the next generation of pet nutrition.

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Any format, any concept
Fresh & gently cooked
Raw diets
Treats & jerky
Health supplements
Extruded kibble
Baked treats & kibble
Dehydrated treats & kibble
Freeze-dried
Novel concepts welcome
The Process
1
Conceptualization & Ideation
  • Market research & competitive landscape
  • Technical & economic feasibility analysis
  • Ingredient sourcing strategy
2
Formulation Development
  • Macro, micro & functional ingredient balancing
  • Palatability & digestibility testing guidance
  • AAFCO / FEDIAF regulatory compliance
3
Testing & Validation
  • Lab analysis coordination (nutrients, contaminants, shelf-life)
  • Pilot production runs
  • Safety & quality benchmarking
4
Manufacturing Support
  • Process optimization for any production method
  • Efficiency & cost reduction
  • Rigorous quality control implementation
5
Project Management & Launch
  • Timeline & budget oversight
  • Compliant, compelling label development
  • Marketing claim guidance
6
Continuous Improvement
  • Product line extensions & new flavors
  • Post-launch optimization
  • Ongoing consultancy support
Built for North American markets
US
AAFCO & FDA
Nutritional adequacy statements, ingredient definitions, and labeling per AAFCO model regulations and FDA guidelines.
Canada
CFIA & Health Canada
Bilingual label compliance, CFIA pet food regulations, and Health Canada requirements for Canadian market entry.
International
FEDIAF Standards
European and global nutritional guidelines for brands with cross-border ambitions or export-ready formulas.

Have a wild idea? Let’s make it happen.

Fresh cooked, raw, extruded, freeze-dried — or something no one’s tried yet. I bring the science; you bring the vision. Together we build something worth putting on shelves.

Let’s chat →