Brand Owners · Product Development
From concept to market-ready formula
Science-based formulation services for brand owners building the next generation of pet nutrition.
What I formulate
Any format, any concept
Fresh & gently cooked
Raw diets
Treats & jerky
Health supplements
Extruded kibble
Baked treats & kibble
Dehydrated treats & kibble
Freeze-dried
Novel concepts welcome
Zero Guesswork
The Process
1
Conceptualization & Ideation
- Market research & competitive landscape
- Technical & economic feasibility analysis
- Ingredient sourcing strategy
2
Formulation Development
- Macro, micro & functional ingredient balancing
- Palatability & digestibility testing guidance
- AAFCO / FEDIAF regulatory compliance
3
Testing & Validation
- Lab analysis coordination (nutrients, contaminants, shelf-life)
- Pilot production runs
- Safety & quality benchmarking
4
Manufacturing Support
- Process optimization for any production method
- Efficiency & cost reduction
- Rigorous quality control implementation
5
Project Management & Launch
- Timeline & budget oversight
- Compliant, compelling label development
- Marketing claim guidance
6
Continuous Improvement
- Product line extensions & new flavors
- Post-launch optimization
- Ongoing consultancy support
Regulatory expertise
Built for North American markets
US
AAFCO & FDA
Nutritional adequacy statements, ingredient definitions, and labeling per AAFCO model regulations and FDA guidelines.
Canada
CFIA & Health Canada
Bilingual label compliance, CFIA pet food regulations, and Health Canada requirements for Canadian market entry.
International
FEDIAF Standards
European and global nutritional guidelines for brands with cross-border ambitions or export-ready formulas.
Have a wild idea? Let’s make it happen.
Fresh cooked, raw, extruded, freeze-dried — or something no one’s tried yet. I bring the science; you bring the vision. Together we build something worth putting on shelves.
