For Pet Food and Supplement Brands
Project Pricing Guide
AGeiger Companion Animal Nutrition is an independent consulting practice supporting pet food and supplement companies across Canada and the United States. Led by Andrea Geiger, MSc, the practice works with brands at every stage of product development, from initial formulation and regulatory compliance through to labelling, manufacturing support, and marketing guidance.
Every project is different, so this guide is a general overview of the services offered and a rough estimate of typical costs. Use it as a starting point for budgeting. A detailed, firm quote is always provided once your project scope has been discussed and confirmed.
Services Offered
Support is available across the following areas. A project does not need to include every service listed here. Involvement can be as hands on or as advisory as your team needs, whether that means full project management from concept to launch, or targeted guidance on a single step.
- 01
Pet food (all types) and pet supplement formulation, with AAFCO and NRC compliance for any required life stage
- 02
- 03
Manufacturing support and insight
- 04
Regulatory and product registration
- 05
Laboratory testing coordination and result review
- 06
Labelling guidance
- 07
Marketing guidance
- 08
Report preparation
Getting Started: NDA and Consulting Agreement
Every project begins with two signed documents, so your work is protected and expectations are clear from day one.
Non-Disclosure Agreement
Protects the confidentiality of your recipes, formulas, and business information.
Consulting Agreement
Sets out the scope of work, timelines, deliverables, and payment terms.
Putting these in place before any work begins protects both parties and ensures the project starts with a clear, shared understanding of what will be delivered.
Pricing Overview
$100CAD / hour
The standard consulting rate, plus applicable sales tax.
For clients based in the United States paying in USD, a processing and currency conversion fee is built into the quoted rate to account for exchange and transaction costs.
Estimated Cost by Service
The table below outlines rough estimates for common project components. These are provided for general budgeting purposes only.
| Service | Estimated Cost | Notes |
|---|---|---|
| Formulation (per formula) | $400 to $600 CAD | New recipe development, nutrient balancing, and AAFCO/NRC compliance check. |
| Existing formulation auditing (per formula) | $100 to $200 CAD | Review of a current recipe against AAFCO/NRC standards, with recommendations. |
| Regulatory and product registration (per formula) | $400 to $500 CAD | Preparation and coordination of required regulatory submissions. |
| Laboratory testing review (per formula) | $200 to $300 CAD | Coordination of lab testing and interpretation of results. |
| Labelling and marketing guidance (per label) | $300 to $400 CAD | Review and guidance on label claims, compliance, and marketing copy. |
| Report preparation | Varies | Time depends on the type and depth of report required. |
These figures are general estimates only, and both time and cost can vary depending on the complexity, scope, and specific requirements of your project. A firm quote is prepared after an initial consultation, once your goals and timeline are understood.
Common Questions
Does my project need to include every service?
No. Support can be as hands on or as advisory as your team needs, from full project management between concept and launch to targeted guidance on a single step, such as a formula audit or label review.
Can US-based brands pay in USD?
Yes. For clients based in the United States paying in USD, a processing and currency conversion fee is built into the quoted rate to account for exchange and transaction costs.
When will I receive a firm quote?
A firm quote is prepared after an initial consultation, once your goals, scope, and timeline are understood. The estimates on this page are a starting point for budgeting.
What happens before work begins?
Every project starts with a signed Non-Disclosure Agreement and Consulting Agreement. Together they protect your formulas and business information and set out the scope, timelines, deliverables, and payment terms.
Ready to scope your project?
Share a few details about your product, format, and timeline, and you will receive a detailed quote tailored to your brand.
Request a Quote